3/01/2010

Animals in Super Bowl Ads


Just about everyone loves animals and what better use of animals than in television commercials and print advertisements. This past Super Bowl millions anticipated the famous Super Bowls Ads. The Super Bowl most certainly did not disappoint and gave us hilarious commercials for quite a few big name companies. There were 9 commercials in total that featured animals in rather amusing scenarios.

Safety First

Pet lovers and activists will be pleased to hear that "No Animals Were Harmed" in all 9 of these television commercials. The companies and the Super Bowl should be applauded in their dedication to ensure the safety of all animals used in filming. Before, during and after shooting, the American Humane Association (AHA) was there to monitor all treatment of all the animals. The American Humane Association was founded in 1877 and has over a hundred years of experience in dedicating its services to the welfare of animals and children.

Since 1940, the American Humane Association has been responsible for monitoring the welfare of animals during production of film and television. The AHA is the organization that has registered the trademark term "no animals were harmed".

Karen Rosa who is the vice-president of the American Humane Association's Film & TV Unit located in Los Angles stated, "The fact that so many advertisers are calling on our services shows that across our society, there is recognition of the importance of the human-animal bond and the safety of animals."

The AHA highly skilled specialists, Certified Animal Safety Representatives, were in charge of watching over the production of ads for the Coca-Cola, Budweiser and Volkswagen companies. Great news is that most networks will not air any commercials until they are given a sign-off letter from the AHA!

Animals Are Funny

There were many good adverts this year using several different types of animals. These animals included beavers, dogs, chickens, frogs, snakes, Clydesdales horses, hyena, as well as a bull, a Capuchin monkey, a leopard, and a cockatoo parrot. These commercials ranged from cute and cuddly to endearing and hilarious.

One such commercial was the Doritos advertisement. Doritos featured a commercial in which a man is sitting on a park bench, enjoying a bag of Doritos. A dog comes up wearing a barking collar and gives the man his puppy eyes, begging for a chip. The man tells the dog, that unless the dog speaks, the dog cannot have a chip. Well the dog, had an answer for that. Next you see the dog standing in the background behind the man and the dog is removing his barking collar. The dog sneaks up behind the man and snaps the collar around his neck. When the dog barks the man is issued a shock and drops the bag of Doritos on the ground. This allows the dog to eat the spilled chips, leaving the man laying in the fetal position. Dogs are indeed very smart!

Another favorite from this year featured Clydesdale horses and a bull. The commercial starts with a calf and a young horse. These two animals become friends because the only thing that separates them is a fence between their two corrals. As young friends they race each other back and forth between the fences. Fast forward to 3 years, you see a stately carriage being pulled by magnificent Clydesdale's groomed to perfection, the camera pans to an adult bull. As the carriage draws closer to the fence, where the bull is located, the two eye each in recognition. The bull then begins running and eventually breaks through the gate to running along with his old friend.

These are just 2 commercials out of the 9 Superbowl ads that featured animals this year. Feel free to search online and see the rest of 2010 Super Bowl Ads featuring animals. Rest assured that "no animals were harmed."

Photo Credit: Mike Licht, NotionsCapital.com

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